Affordable premium
This is our market positioning - We are committet to open our brand up to a broader audience.
We create unique furniture that improves the new ways in which people live, work and play.
Through Danish creativity and craftsmanship, we elevate spaces with timeless iconic design that brings joy and inspiration.
“BoConcept has scale and demonstrated franchisee success and satisfaction in multiple countries around the world, and that forms a strong basis for further international development.” annual Global Franchise Awards, 2019
Brand and Concept
BoConcept is a global brand with an outstanding reputation and demand worldwide.
Scandinavian design principles
Our contemporary furniture is based on Scandinavian design principles - a global trend that generates demand.
Customisable collections
We offer a list of customisation options covering material, component, configuration, size and finish.
Franchise Guidebook
Let us inspire you in our Guidebook, with an excellent introduction to the BoConcept Franchise world.
A unique and attractive retail franchise model
Since opening the first brand store in Paris, France, in 1993, BoConcept has now over 25 years of Franchise experience and 300+ stores in 65 countries and 6 continents, being a truly global brand and an established, proven and attractive franchise model.
We are BoConcept
Through Danish creativity and craftsmanship, we elevate spaces with timeless iconic design that brings joy and inspiration. Our products are renowned for their modularity, functionality and uncompromising quality - all expressed with effortless style. We have been at the forefront of furniture design for 70 years, collaborating with the world’s best designers to be timelessly on trend.
BoConcept, an award winning franchise
Luxury Lifestyle Award 2022
We are thrilled to share that we have been named the ‘Best Luxury Furniture and Homeware’ brand at the Luxury Lifestyle Awards 2022. It marks the third consecutive year we’ve received the annual award and holds special significance as we celebrate our 70th anniversary. Accepting the award, Mikael Kruse Jensen, CEO of BoConcept, comments: “It’s always an honour to be selected for the Luxury Lifestyle Awards and especially now, in our 70th year, which makes the occasion that much more special.”
Luxury Lifestyle Awards 2021
“Your impeccable performance and aspirations to always be top-notch have been highly appreciated. And now we are pleased to announce, that in accordance with the results of the study, BoConcept became a winner of Luxury Lifestyle Awards in the category of Best Luxury Furniture and Homeware in the World 2021.”
Global Franchise Awards 2019
“BoConcept has scale and demonstrated franchisee success and satisfaction in multiple countries around the world, and that forms a strong basis for further international development.”
Global brand, with an outstanding reputation and demand worldwide
Why join BoConcept?
A Business concept with a quick generating cash flow model
Low Investment/High EBITDA
High ROI and transparent EXIT value
Exceptional training and support
in all business areas (initial and ongoing)
Growing B2B sales channel
a very promising extra revenue business area
Unique “Interior Design Service”
a powerful tool to differentiate and upsell
A successful growing franchise
BoConcept is looking for franchise partners with a multi-unit mindset and the intention and financial capacity to invest in several stores within an agreed geographic area.
